Similar Search Results

Validating agent-based marketing models through conjoint analysis

Garcia, Rosanna; Rummel, Paul; Hauser, John - In: Journal of business research : JBR 60 (2007) 8, pp. 848-857

Persistent link: https://www.econbiz.de/10007744834

Validating agent-based marketing models through conjoint analysis

Garcia, Rosanna; Rummel, Paul; Hauser, John R. - In: Journal of business research : JBR 60 (2007) 8, pp. 848-857

Persistent link: https://www.econbiz.de/10003499812

Specialisation in technology exploration and exploitation : a systems approach

Garcia, Rosanna; Nair, Anand; Rummel, Paul - In: International journal of business and systems research 5 (2011) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10009885416

Specialisation in technology exploration and exploitation : a systems approach

Garcia, Rosanna; Nair, Anand; Rummel, Paul - In: International journal of business and systems research 5 (2011) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10008906512

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application

Toubia, Olivier; Hauser, John; Garcia, Rosanna - In: Marketing Science 26 (2007) 5, pp. 596-610

Polyhedral methods for choice-based conjoint analysis provide a means to adapt choice-based questions at the individual-respondent level and provide an alternative means to estimate partworths when there are relatively few questions per respondent, as in a Web-based questionnaire. However, these...

Persistent link: https://www.econbiz.de/10008788144