Focusing on the digital camera industry with high Japanese competitiveness in IT industry, entrants are analyzed in detail as to how growth was achieved after the period of market introduction and particularly from the view of modularization and platform strategies of leading companies. As a...

The purpose of this study is to analyze whether a manufacturer's product innovation in response to environmental standards produces a competitive advantage, as the Porter hypothesis suggests. If a product with environmentally friendly attributes that are innovated in response to environmental...

In the traditional company marketing approach, marketing people concentrated on how to sell the enormous volume of products, and how to achieve specific quotas based on the human relationships with clients built up by individual salesmen. On the other hand, the main concern of today's leading...

This paper attempts to clarify how the integration of software and hardware is related to product systems and product development organization in the growing electronic equipment market in the IT age. As a framework for analyzing the effect of integration, we will examine the influence of...