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Web-Mining mit Methoden des InformationRetrievals - Individualisierung von Web-Sitesauf Basis von Webtracking Daten

Schackmann, Jürgen; Knobloch, Matthias - Universität <Augsburg> / Lehrstuhl für BWL, … - 2001

Die Verwendung sog. Webtracking Daten werden häufig alswesentlicher Bestandteil einer Lösung propagiert, um Informationen und Wissenüber den Kunden zu generieren, das sowohl für ein ganzheitliches Multi-Channel-Customer-Relationship-Management verwendet werden kann, als auch zurGenerierung...

Persistent link: https://www.econbiz.de/10005868626

The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee

Handayani, Nurullita Tri; Usman, Osly - 2021

This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...

Persistent link: https://www.econbiz.de/10013237728

The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee

Handayani, Nurullita Tri; Usman, Osly - 2021

Persistent link: https://www.econbiz.de/10013240904

Optimization Approach for Web Customers on Recommendation System Using Collaborative Filtering

Yadav, Krishan Kant - 2019

The recent development in the Internet technology is very useful for the growth of enterprises. Almost every organization is on the internet and many of them have started their business through e-commerce. Organizations collect information about customers and their business transactions which...

Persistent link: https://www.econbiz.de/10012896019

Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms

Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105

Persistent link: https://www.econbiz.de/10009485816

Collaborative filtering with a user-item matrix reduction technique

Kim, Kyoung-jae; Ahn, Hyunchul - In: International journal of electronic commerce : IJEC 16 (2011/12) 1, pp. 107-128

Persistent link: https://www.econbiz.de/10009384794

Social network activity and contributing to an online review site

Goldsmith, Ronald E.; Pagani, Margherita; Lu, Xiaojing - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 100-118

Persistent link: https://www.econbiz.de/10009764259

Wirkungen personalisierter Internetauftritte : eine Untersuchung der direkten und indirekten Wirkungen der Personalisierung sowie des Einflussfaktors Datenschutzbedenken

Ullrich, Sebastian; Esch, Franz-Rudolf - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 217-232

Persistent link: https://www.econbiz.de/10009792232

Rough Web intelligent techniques for page recommendation

Inbarani, H. Hannah; Thangavel, K. - In: Intelligent techniques in recommendation systems : …, (pp. 170-191). 2013

Persistent link: https://www.econbiz.de/10010219654

Web usage mining approaches for Web page recommendation : a survey

Inbarani, H. Hannah; Thangavel, K. - In: Intelligent techniques in recommendation systems : …, (pp. 271-288). 2013

Persistent link: https://www.econbiz.de/10010219659