Have you ever watched one of your competitors raked in profits from customers that you had decided not to bother acquiring? Perhaps this happened because your company based its decision on the traditional method of calculating customer lifetime value (CLV). That could be a costly mistake.[...]

The development of IT systems for coordinating business processes mostly starts with the definition of coordination mechanisms and organizational structures. This is usually based on assumptions about the cooperational behavior of the participating individuals. This top-down approach fails if...

The development of mobile application systems is usually realized on the basis of iterative process models ofwhich there are many different variants. The selection of an appropriate process model is a crucial issue forthe success of every system development project, particularly for systems in a...

Bereits seit Anfang der 1990er Jahre wird jungen Wissenschaftlern im Vorfeld der Tagung "Wirtschaftsinformatik" ein Doctoral Consortium als unterst?tzendes Forum angeboten. Diese Einrichtung wurde auch zur gr??ten internationalen Konferenz der Wirtschaftsinformatik, der WI 2007 in Karlsruhe...