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Re‐negotiating and re‐affirming in cross‐border marketing processes: a learning‐based conceptual model and research propositions

Vaux Halliday, Sue; Cawley, Richard - In: Management Decision 38 (2000) 8, pp. 584-595

Relationship marketing is the paradigm which is currently seen to offer insight into the internationalising process. This paper takes these concepts and links them together with notions of culture and learning in novel ways. The knowledge impacts of national and corporate culture need to be...

Persistent link: https://www.econbiz.de/10014932188

The European Union and world telecommunictions markets

Cawley, Richard - 2003

Persistent link: https://www.econbiz.de/10001753530

The power of myth in impeding service innovation : a perspective gained from analysis of service providers' narratives

Halliday, Sue Vaux - In: Journal of management inquiry 17 (2008) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10003695886

The power of myth in impeding service innovation : a perspective gained from analysis of service providers' narratives

Halliday, Sue Vaux - In: Journal of management inquiry 17 (2008) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10009883712

"Living the dream" : a closer look into passionate consumer-entrepreneurship in a developing Latin American country

Discua Cruz, Allan; Halliday, Sue Vaux - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 6, pp. 961-987

Persistent link: https://www.econbiz.de/10014369644

Relational, interactive service innovation : building branding competence

Halliday, Sue Vaux; Trott, Paul - In: Marketing theory 10 (2010) 2, pp. 144-160

Persistent link: https://www.econbiz.de/10003986195

Enhancing performance : bringing trust, commitment and motivation together in organisations

Heavey, Colm; Halliday, Sue Vaux; Gilbert, David C.; … - In: Journal of general management 36 (2010/11) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10009154901

Millennial cultural consumers : co-creating value through brand communities

Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135

Persistent link: https://www.econbiz.de/10010431470

The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification

Kuenzel, Sven; Halliday, Sue Vaux - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 167-176

Persistent link: https://www.econbiz.de/10008840830

A dramaturgical analysis of the service encounter in higher education

Halliday, Sue Vaux; Davies, Barry J.; Ward, Philippa; … - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 47-68

Persistent link: https://www.econbiz.de/10003677977

A service of the