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Benchmarking marketing productivity using data envelopment analysis

Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of Business Research 58 (2005) 11, pp. 1474-1482

Persistent link: https://www.econbiz.de/10005473599

C OPTIMAL ALLOCATION - Benchmarking marketing productivity using data envelopment analysis Cb:140

Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Operations research, Management science : OR MS ; the … 46 (2006) 2, pp. 157-158

Persistent link: https://www.econbiz.de/10007269580

The Impact of Content and Design Elements on Banner Advertising Click-through Rates

LOHTIA, RITU; DONTHU, NAVEEN; HERSHBERGER, EDMUND K. - In: Journal of Advertising Research 43 (2003) 04, pp. 410-418

Persistent link: https://www.econbiz.de/10005425150

OBSERVATIONS - The Impact of Content and Design Elements on Banner Advertising Click-through Rates

Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: Journal of advertising research 43 (2003) 4, pp. 410-418

Persistent link: https://www.econbiz.de/10006505224

The impact of content and design elements on banner advertising click-through rates

Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: A reader in marketing communications, (pp. 201-213). 2005

Persistent link: https://www.econbiz.de/10003292732

The impact of medium specific investment and trust on the use of the internet for information search

Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302

Persistent link: https://www.econbiz.de/10009878488

Artificial intelligence advancements in procurement : transforming organizational buying behavior

Osmonbekov, Talai; Johnston, Wesley J.; Donthu, Naveen - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2745-2758

Persistent link: https://www.econbiz.de/10015205301

The impact of medium specific investment and trust on the use of the internet for information search

Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302

Persistent link: https://www.econbiz.de/10003543546

Artificial intelligence advancements in procurement: transforming organizational buying behavior

Osmonbekov, Talai; Johnston, Wesley J.; Donthu, Naveen - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2745-2758

Purpose The purpose of the paper is to discuss the potential of AI to impact organizational buying behavior. Potential impacts on organizational communication, Organizational Buying Center (OBC) structure and dynamics are discussed. Design/methodology/approach This research is conceptual in...

Persistent link: https://www.econbiz.de/10015349100

Rethinking assessment of marketing research skills and knowledge: a new approach

Segal, Madhav N.; Hershberger, Edmund K.; Osmonbekov, … - In: Qualitative Market Research: An International Journal 12 (2009) 1, pp. 70-82

Purpose – The purpose of this paper is to present an approach to identify the knowledge, skills, and abilities required by a job market by systematically analyzing classified advertisements of position openings. It suggests appropriate methodological techniques to conduct such a study and...

Persistent link: https://www.econbiz.de/10014987210