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Understanding how graphic pictorial warnings work on cigarette packaging

Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276

Persistent link: https://www.econbiz.de/10008759834

How confusion impacts product labeling perceptions

Fitzgerald, M. Paula; Russo Donovan, Karen; Kees, Jeremy; … - In: Journal of Consumer Marketing 36 (2019) 2, pp. 306-316

Purpose: Consumer confusion is an often discussed, but seldom investigated, construct central to marketing. This study aims to conceptualize consumer confusion as an intellectual emotion with cognitive and emotional components, and examine it in the context of qualified health claims and...

Persistent link: https://www.econbiz.de/10012073676

Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691

Persistent link: https://www.econbiz.de/10008068015

Sound Disclosures: Assessing When a Disclosure Is Worthwhile

Kozup, John; Taylor, Charles R; Capella, Michael L; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322

Persistent link: https://www.econbiz.de/10010045150

Sound disclosures : assessing when a disclosure is worthwhile

Kozup, John; Taylor, Charles Robert; Capella, Michael L.; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322

Persistent link: https://www.econbiz.de/10009679192

Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691

Persistent link: https://www.econbiz.de/10003748355

Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising

Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of marketing 68 (2004) 3, pp. 110-123

Persistent link: https://www.econbiz.de/10005926083

Consumer Generalization of Nutrient Content Claims in Advertising

Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of marketing 62 (1998) 4, pp. 62-75

Persistent link: https://www.econbiz.de/10005973272

The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?

Andrews, J.Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55

Persistent link: https://www.econbiz.de/10008241040

How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents

Tangari, Andrea H.; Burton, Scot; Andrews, J.Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 60-74

Persistent link: https://www.econbiz.de/10007748594