Wu, Wann-Yih; Lee, Chia-Ling; Fu, Chen-Su; Wang, Hong-Chun - In: International Journal of Retail & Distribution Management 42 (2013) 1, pp. 4-24
Purpose – Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence...