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A Regime-Switching Model of Cyclical Category Buying

Park, Sungho; Gupta, Sachin - In: Marketing Science 30 (2011) 3, pp. 469-480

In many categories consumers display cyclical buying: they repeatedly purchase in the category for several periods, followed by several periods of not buying. We believe that the cyclicality is a manifestation of cross-category substitution by the consumer, caused by "variety-seeking" tendencies...

Persistent link: https://www.econbiz.de/10009218489

Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective

Guadagni, Peter M.; Little, John D. C. - In: Marketing Science 27 (2008) 1, pp. 26-28

Guadagni and Little (1983) had a surprising (to the authors) number of citations, presumably because it was the first paper to build a useful model with UPC scanner panel data. More surprising (but not to the authors) was that the model, compared to those in most academic papers, found...

Persistent link: https://www.econbiz.de/10008787967

Consumer choice behavior during a social disruption

Govender, Krishna K. - In: Problems and perspectives in management : PPM ; … 15 (2017) 3, pp. 411-424

Persistent link: https://www.econbiz.de/10011854392

Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty

Pratt, Alexander B.; Robinson, Stacey G.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1143-1164

Persistent link: https://www.econbiz.de/10014336213

A Multiplicative Fixed-Effects Model of Consumer Choice

Papatla, Purushottam - In: Marketing Science 15 (1996) 3, pp. 243-261

The issue of consumer heterogeneity in discrete choice analysis has been attracting much attention recently. Research … has suggested that heterogeneity can result in biased parameter estimates which, in turn, can lead to incorrect … conclusions. Among the many methods proposed in the literature to handle heterogeneity, models seem to be the most attractive from …

Persistent link: https://www.econbiz.de/10008787914

Research Note—Estimating Heterogeneous Price Thresholds

Terui, Nobuhiko; Dahana, Wirawan Dony - In: Marketing Science 25 (2006) 4, pp. 384-391

A brand choice model with heterogeneous price-threshold parameters is used to investigate a three-regime piecewise-linear stochastic utility function. The model is used to explore the relationships between aspects of consumer price sensitivity and price thresholds using hierarchical Bayes...

Persistent link: https://www.econbiz.de/10008789799

Random coefficients in static games of complete information

Dunker, Fabian; Hoderlein, Stefan; Kaido, Hiroaki - 2013

coefficient specification to capture this type of heterogeneity in behaviour, and discusses nonparametric identification and …

Persistent link: https://www.econbiz.de/10010318707

Estimating SUR systems wiht random coefficients: The unbalanced panel data case

Biørn, Erik - 2012

A system of regression equations (SURE) for analyzing panel data with random heterogeneity in intercepts and …

Persistent link: https://www.econbiz.de/10010330261

Random coefficients in regression equation systems: The case with unbalanced panel data

Biørn, Erik - 1999

individual heterogeneity in both intercepts and slope coefficients, and (iii) unbalanced panel data, i.e., panel data where the …

Persistent link: https://www.econbiz.de/10010284265

Semiparametric estimation of random coefficients in structural economic models

Hoderlein, Stefan; Nesheim, Lars; Simoni, Anna - 2012

In structural economic models, individuals are usually characterized as solving a decision problem that is governed by a finite set of parameters. This paper discusses the nonparametric estimation of the probability density function of these parameters if they are allowed to vary continuously...

Persistent link: https://www.econbiz.de/10010288309