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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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Measuring the effects of visual scan codes in advertising
Fortin, David R.; Surovaya, Kate - In: International journal of internet marketing and … 12 (2018) 4, pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
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Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373