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Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
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Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011809208
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We study the impact of web search personalization on ideological segregation in search results. We deploy 150 synthetic internet users with randomized partisan preferences across 25 US cities. These users generate authentic browsing histories and are active during the US 2020 election and its...
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The main challenge to effective information retrieval is to optimize the page ranking in order to retrieve relevant documents for user queries. In this article, a method is proposed which uses hybrid of genetic algorithms (GA) and trust for generating the optimal ranking of trusted clicked URLs...
Persistent link: https://www.econbiz.de/10012049162