and thus allow the frequency, magnitude and duration of sales to be analysed in greater detail than has hitherto been … possible with UK data. Using this price data, sales periods are indentified. Results show that around 8% of products are on … sale at any one time, and that sales are typically four weeks in duration. The average discount is 24% of the regular price …

nature of the Class I fluid milk price transmission process and the milk pricing strategies of supermarkets in the five …

nature of the Class I fluid milk price transmission process and the milk pricing strategies of supermarkets in the five …

retailers, to be used as a part of sales promotions. As coupons are extensively adopted to enhance consumer demand and to … compete for market share, they draw considerable in the food marketing and industrial organization literature. The objective … of this study is to examine how coupons impact retailers’ pricing decisions. Specifically, this study explores how …

. Although existing models of retail sales yield predictions consistent with some aspects of the retail pricing distributions … products in terms of price distributions. Sales are infrequent for majority of products and its role is limited in annual price … variation. Results do not confirm that durable goods should have qualitatively different pricing pattern than less-durable goods …

Promotions affect sales after the immediate sales bump. In other words, they have dynamic effects on consumer purchase … than to the trade or to sales force). …

Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food … retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more … than 400% should result in even higher usage rates. So the question is if sales and store managers are mismanaging their …

. However, significant price differences can be observed which are often caused by sales. As price promotions are not related to … often used in sales, we study the impact of price promotions on measures of price synchronization using dairy product prices …

ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …

ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …