While reactive and proactive strategic flexibilities are widely accepted as prerequisites for a firm's success, their application in strategic decision-making flexibility to a firm's new product development (NPD) activities is limited to only a few studies. Furthermore, many organizations still...

This article develops a theoretical framework to investigate the interaction and coordination of decision-making processes in a supply chain with multiple and inter-dependent suppliers and customers. Design/Methodology/Approach: Three longitudinal case studies on the decision coordination...