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Assessing value-in-use: A conc...
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1
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
2
What matters to me! : user conceptions of value in specialist cancer care
Hardyman, Wendy
;
Kitchener, Martin
;
Daunt, Kate L.
- In:
Public management review
21
(
2019
)
11
,
pp. 1687-1706
Persistent link: https://www.econbiz.de/10012178889
Saved in:
3
More is not always better : the impact of value co-creation fit on B2B and B2C customer satisfaction
Gligor, David M.
;
Maloni, Michael J.
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 209-237
Persistent link: https://www.econbiz.de/10013347430
Saved in:
4
Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin
;
Ballantyne, David
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
Saved in:
5
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
6
Stimulating customer participation behaviour and boosting value co-creation in hotels
Sadighha, Jinous
;
Pinto, Patrícia
;
Guerreiro, Manuela
; …
- In:
International journal of hospitality management
119
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015070823
Saved in:
7
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
8
Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
Saved in:
9
Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
Saved in:
10
Understanding the complexities of omnichannel retailing through a service-dominant logic framework : exploring the role of digitalization in the retail ecosystem
Gibson, Samantha
;
Dahl, Andrew J.
;
Hsu, Maxwell K.
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
5
,
pp. 669-702
Persistent link: https://www.econbiz.de/10015193849
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