strengthened by consumers’ satisfaction with and investment in the brand. Moreover, brand commitment had a positive influence on …Purpose – The purpose of this paper is to examine the key determinants of brand commitment in sports products based on … results support the investment model’s hypothesis that brand commitment is weakened by the quality of alternative options but …

importance of commitment between companies in the supply chain. Furthermore, it analyzes satisfaction, quality of alternatives …, investment size and commitment level, which are the constituent factors of the investment model, and reviews trust and logistics … satisfaction levels in the relationship between companies in the supply chain. Trust can lower uncertainty in the transaction …

benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the … a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these …