Sweet potato is by far the most important staple food in Papua New Guinea. While much is consumed as a subsistence crop, it is also an important income earner for many small holder farmers in the Highlands of PNG. Of the Highlands sweet potato sold, about 90 percent is traded informally on open...

"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are perceived to be clean (good for them)...

'Green and clean' has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are, or perceived to be, clean (good for...

Growth in the demand for organic foods has been phenomenal in the past decade both in Australia and overseas because organic production is seen to be beneficial to both human health and the environment. In general, organic products commend a price premium over conventional products. Since...

In Australia, the retail value of organic food production was estimated at A$250 million, with farm gate value at around A$90 million, and exports at around A$40 million. The current share of organic sales in total food sales in Australia is about 1 per cent. The growth rate in organic...

This article focuses on the economics of butter advertising undertaken by the Dairy Bureau of Canada (DBG). The objectives were to determine the profitability of the generic advertising program (from an industry perspective) and to determine the optimal level of spending. Results, based on...

This article evaluates the relative merits of advertising expenditures and gross rating points (GRPs) as alternative measures of advertising exposure. Theoretically, GRPs and appropriately deflated advertising expenditures should provide identical representations of exposure. This hypothesis was...