differentiation at the firm level. At the same time, innovation has become a critical factor for companies to ensure their … success, this study intends to build on the relationships between intellectual capital and product innovation at the firm … prioritization of intellectual capital elements according to their relative importance for product innovation performance at the firm …

In this global world, diffusion & adoption of new product innovation have become intricate and involves multifaceted … practitioners while studying and implementing diffusion & adoption of product innovation. Even though diffusion & adoption is known … as one of the most important processes of an innovation management, but the literature available in this area is highly …