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A review of longitudinal research in the product innovation field, with discussion of utility and conduct of sequence analysis
Perks, Helen; Roberts, Deborah - In: The journal of product innovation management : an … 30 (2013) 6, pp. 1099-1111
Persistent link: https://www.econbiz.de/10010210893
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Perspective : linking design thinking with innovation outcomes through cognitive bias reduction
Liedtka, Jeanne - In: The journal of product innovation management : an … 32 (2015) 6, pp. 925-938
Persistent link: https://www.econbiz.de/10011441520
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Political marketing alchemy : the state of opinion research
Turcotte, André - 2021
Persistent link: https://www.econbiz.de/10012288589
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Research methods and techniques in public relations and advertising
Aydın, Bayram Oğuz (ed.); Şahin, Emine (ed.) - 2017
Persistent link: https://www.econbiz.de/10012036892
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The market research and insight yearbook : transforming evidence into impact
2016
changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology …
Persistent link: https://www.econbiz.de/10011999201
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Moderne Methoden der Marktforschung : Kunden besser verstehen
Gansser, Oliver A. (ed.); Krol, Bianca (ed.) - 2017
Persistent link: https://www.econbiz.de/10011562277
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Telefonbefragungen über das Mobilfunknetz : Konzept, Design und Umsetzung einer Strategie zur Datenerhebung
Häder, Michael (ed.) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003578799
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Moderne Methoden der Marktforschung : Kunden besser verstehen
Gansser, Oliver A. (ed.); Krol, Bianca (ed.) - 2017
qualitativen Marktforschung -- Dialogorientierte qualitative Online-Forschung -- Online- versus mobile Umfragen -- Die Akzeptanz … von Location-based Services in der Marktforschung -- Biometrische Messung in der Produktmarktforschung -- Dem Publikum in …-Physiognomik bei der Auswahl von Werbegesichtern in der Marktforschung -- Mediaeffektivitätsanalysen -- Die Möglichkeiten der …
Persistent link: https://www.econbiz.de/10014020550
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The future is now
Brodowsky, Glen H. - In: Handbook on cross-cultural marketing, (pp. 265-276). 2020
Persistent link: https://www.econbiz.de/10013459555
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457