Purpose – The purpose of this paper is to investigate the influence of a relationship marketing orientation within a strategic alliance (referred to as the Alliance) to determine whether those firms have achieved synergy in knowledge sharing or whether they operate as knowledge silos....

Purpose – This paper aims to examine how – and whether – members of an industry cluster share knowledge through networking as a means to improving competitive advantage and, in particular, whether trust is present in the knowledge‐sharing process. Design/methodology/approach – The...

Purpose – The purpose of this paper is to introduce the special issue volume that examines a range of concerns, challenges and responses relating to temporary workers and human resource management (HRM). Design/methodology/approach – The paper highlights eight key research questions and...

The role of intangible firm capabilities as a source of competitive advantage has come into prominence in marketing strategy literature, due to the Resource Based View. This paper applies the Resource Based View and hypothesizes that strategic flexibility and organisation learning,...