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Building brands with interacti...
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Consumer behaviour
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Noort, Guda van
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Reijmersdal, Eva A. van
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Willemsen, Lotte M.
5
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising
3
Journal of marketing communications
3
Advertising in new formats and media : current research and implications for marketers
2
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
European Journal of Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Online Information Review
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
2
An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Ang, L.
;
Buzeta, C.
;
Hirose, M.
;
Loggerenberg, …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 181-200
Persistent link: https://www.econbiz.de/10014233948
Saved in:
3
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
4
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
5
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
6
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
7
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Saved in:
8
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
Saved in:
9
Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
Saved in:
10
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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