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Planning and implementing effective service guarantee programs
Berman, Barry; Mathur, Anil - In: Business Horizons 57 (2014) 1, pp. 107-116
This article highlights different types of service guarantees, explains the benefits of service guarantees to consumers and service providers, examines why service guarantees are so rarely used, and describes the characteristics of effective service guarantee programs. We seek to motivate...
Persistent link: https://www.econbiz.de/10010730383
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Consumer trying : scale development and validation
Mathur, Anil - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10009233559
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Consumer acculturation in the age of globalization : a study of first-generation Indian immigrants in the United States
Mathur, Anil - In: Journal of international consumer marketing 24 (2012) 5, pp. 372-384
Persistent link: https://www.econbiz.de/10009778693
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Materialism and charitable giving : can they co-exist?
Mathur, Anil - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 149-158
Persistent link: https://www.econbiz.de/10009766236
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Measurement and meaning of religiosity : a cross-cultural comparison of religiosity and charitable giving
Mathur, Anil - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 84-95
Persistent link: https://www.econbiz.de/10009611668
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George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
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George P. Moschis tribute special issue : his philosophy and contributions, part II
Mathur, Anil - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10012257917
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George P. Moschis tribute special issue, part one
Mathur, Anil (ed.); Moschis, George P. (honouree) - 2019
Persistent link: https://www.econbiz.de/10012257988
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George P. Moschis tribute special issue, part two
Mathur, Anil (ed.); Moschis, George P. (honouree) - 2020
Persistent link: https://www.econbiz.de/10012257990
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Flatlined : combatting the death of retail stores
Berman, Barry - In: Business horizons 62 (2019) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10011995667