//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling the effects of promot...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Bibliometrics
24,359
Bibliometrie
24,285
Nachfrage
11,183
Demand
11,156
Werbewirkung
9,659
Advertising effects
9,428
Arzneimittel
9,356
Pharmaceuticals
9,337
Konsumentenverhalten
8,431
Consumer behaviour
8,405
Pharmaceutical industry
7,666
Theorie
7,469
Pharmaindustrie
7,461
Theory
7,422
Werbung
5,256
Advertising
5,189
USA
4,246
United States
4,143
Welt
3,561
World
3,508
Deutschland
2,830
Innovation
2,638
Sales promotion
2,602
Germany
2,535
Verkaufsförderung
2,532
Online-Marketing
2,487
Internet marketing
2,472
Lieferkette
2,076
Supply chain
2,076
Schätzung
1,987
Estimation
1,929
Arzneimittelmarkt
1,813
Markenführung
1,746
Brand management
1,744
Pharmaceutical market
1,699
Patent
1,517
Marketingmanagement
1,473
Marketing management
1,458
Markenimage
1,444
Brand image
1,432
more ...
less ...
Online availability
All
Undetermined
20,144
Free
19,223
CC license
1,612
Type of publication
All
Article
40,982
Book / Working Paper
23,870
Journal
205
Other
50
Database
5
Type of publication (narrower categories)
All
Article in journal
33,654
Aufsatz in Zeitschrift
33,654
Graue Literatur
6,807
Non-commercial literature
6,807
Working Paper
6,238
Arbeitspapier
5,779
Aufsatz im Buch
4,102
Book section
4,102
Hochschulschrift
1,346
Thesis
928
Collection of articles of several authors
635
Sammelwerk
635
Case study
386
Fallstudie
386
Conference paper
300
Konferenzbeitrag
300
Aufsatzsammlung
282
research-article
243
Konferenzschrift
224
Article
201
Bibliografie enthalten
185
Bibliography included
185
Dissertation u.a. Prüfungsschriften
157
Amtsdruckschrift
150
Government document
150
Conference proceedings
123
Collection of articles written by one author
117
Sammlung
117
Systematic review
113
Übersichtsarbeit
113
Reprint
108
Research Report
93
Lehrbuch
88
Bibliografie
79
Forschungsbericht
79
Textbook
73
Ratgeber
64
Market information
63
Marktinformation
63
Guidebook
55
more ...
less ...
Language
All
English
57,523
German
4,305
Undetermined
2,417
French
338
Spanish
217
Italian
100
Portuguese
62
Russian
57
Swedish
35
Polish
31
Hungarian
16
Dutch
16
Danish
14
Norwegian
9
Slovenian
7
Lithuanian
6
Czech
4
Romanian
4
Slovak
4
Bulgarian
3
Finnish
3
Croatian
3
Japanese
3
Arabic
2
Indonesian
2
Serbian
2
Turkish
2
Modern Greek (1453-)
1
Estonian
1
Kazakh
1
Macedonian
1
Sumerian
1
Ukrainian
1
more ...
less ...
Author
All
Lichtenberg, Frank R.
167
Berndt, Ernst R.
124
Kumar, Satish
124
McAleer, Michael
83
Havránek, Tomáš
75
Kremer, Michael
73
Kraus, Sascha
72
Chang, Chia-Lin
70
Brekke, Kurt R.
69
Azoulay, Pierre
63
Gierl, Heribert
63
Pelsmacker, Patrick de
61
Danzon, Patricia Munch
58
Snyder, Christopher M.
58
Law, Rob
57
Lim, Weng Marc
57
Wohlrabe, Klaus
56
Straume, Odd Rune
55
Philipson, Tomas J.
52
Song, Haiyan
50
Simon, Kosali Ilayperuma
49
Hamermesh, Daniel S.
48
Eisend, Martin
47
Cockburn, Iain
46
Ferreira, João J. M.
46
Frey, Bruno S.
46
Bauer, Hans H.
45
Chan, Kam C.
45
Franses, Philip Hans
45
Granlund, David
44
Kaiser, Harry M.
44
Correa, Carlos María
43
Finkelstein, Amy
43
Higgins, Matthew J.
43
Dubois, Pierre
42
Paul, Justin
42
Köseoglu, Mehmet Ali
41
Jin, Ginger Zhe
40
Rudholm, Niklas
40
Havránková, Zuzana
39
more ...
less ...
Institution
All
National Bureau of Economic Research
710
European Monitoring Centre for Drugs and Drug Addiction
150
OECD
69
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
67
eSocialSciences
61
International Monetary Fund (IMF)
51
Springer Fachmedien Wiesbaden
48
European Centre for Disease Prevention and Control
45
European Commission / Joint Research Centre
31
World Bank
30
European Commission / Directorate-General for Health and Food Safety
28
Fraunhofer-Institut für System- und Innovationsforschung
28
World Bank Group
25
Agricultural and Applied Economics Association - AAEA
24
Edward Elgar Publishing
24
Florida Department of Citrus
23
Département de Sciences Économiques, Université de Montréal
20
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
20
C.E.P.R. Discussion Papers
19
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
18
Department of Economics, Pennsylvania State University
18
European Commission / Directorate-General for Research
16
European Commission / Directorate-General for Research and Innovation
16
Europäische Kommission
16
Université Paris-Dauphine (Paris IX)
16
Centre Interuniversitaire de Recherche en Économie Quantitative (CIREQ)
15
Department of Economics, Oxford University
15
Economic Growth Center, Economics Department
15
Faculdade de Economia, Universidade do Porto
15
C.V. Starr Center for Applied Economics, Department of Economics
14
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
14
Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
14
CentER for Economic Research, Universiteit van Tilburg
13
EconWPA
13
Economic Research Service, Department of Agriculture
13
International Monetary Fund
13
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
13
World Trade Organization
13
Southern Agricultural Economics Association - SAEA
12
Verlag Dr. Kovač
12
more ...
less ...
Published in...
All
NBER working paper series
709
Journal of business research : JBR
700
NBER Working Paper
588
Working paper / National Bureau of Economic Research, Inc.
575
European journal of operational research : EJOR
304
Journal of advertising research
301
International journal of production economics
299
Technological forecasting & social change : an international journal
294
Research policy : policy, management and economic studies of science, technology and innovation
264
International journal of advertising : the review of marketing communications
261
Journal of advertising : official publication of the American Academy of Advertising
248
International journal of advertising : the quarterly review of marketing communications
245
International journal of production research
245
Journal of marketing communications
245
Journal of retailing and consumer services
231
Psychology & marketing
204
Applied economics
195
Working paper
193
Marketing science
190
Discussion paper series / IZA
189
Management science : journal of the Institute for Operations Research and the Management Sciences
181
CESifo working papers
176
Journal of health economics
176
Journal of promotion management : JPM
175
Tourism management : research, policies, practice
172
Tourism economics : the business and finance of tourism and recreation
162
SpringerLink / Bücher
161
Journal of business ethics : JOBE
160
Health economics
153
International journal of hospitality management
153
Energy economics
147
Discussion paper / Centre for Economic Policy Research
144
Cogent business & management
142
International journal of consumer studies
141
Discussion papers / CEPR
139
The European journal of health economics : HEPAC ; health economics in prevention and care
137
Industrial marketing management : the international journal for industrial and high-tech firms
132
Management review quarterly
132
Applied economics letters
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
123
more ...
less ...
Source
All
ECONIS (ZBW)
60,611
RePEc
2,345
USB Cologne (EcoSocSci)
787
EconStor
784
Other ZBW resources
379
BASE
133
USB Cologne (business full texts)
45
OLC EcoSci
20
ArchiDok
8
more ...
less ...
Showing
1
-
10
of
65,112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T.
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
Saved in:
2
Modelling the effects of promotion expenditures on sales of
pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
3
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
4
How promotion mix helps sustain brand sales during market transitions : insights from the pharmaceutical industry
Chaudhuri, Malika
;
Tanawat Hirunyawipada
;
Pan, Yue
- In:
European journal of marketing
58
(
2024
)
11
,
pp. 2508-2538
Persistent link: https://www.econbiz.de/10015198431
Saved in:
5
Managing pharmaceutical promotion mix in the rise of social media
Chaudhuri, Malika
;
Tanawat Hirunyawipada
;
Pan, Yue
- In:
Psychology & marketing
42
(
2025
)
3
,
pp. 702-726
Persistent link: https://www.econbiz.de/10015373172
Saved in:
6
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
7
Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review
Stros, Michael
;
Lee, Nick
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 318-336
Persistent link: https://www.econbiz.de/10011405798
Saved in:
8
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
9
Medical advertising on
demand
: a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
10
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->