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Optimal advertising for a generalized Vidale-Wolfe response model

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Associating searching on search engines to subsequent searching on sites

Ortiz-Cordova, Adan; Jansen, Bernard J. - In: International journal of information systems in the … 8 (2016) 2, pp. 30-43

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Conversion potential : a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 142-159

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Handbook of research on Web log analysis

Spink, Amanda (contributor); Jansen, Bernard J. (contributor) - 2009

Section 1. Web Log Analysis: Perspectives, Issues, and Directions -- 2. Historic Perspective of Log Analysis -- 3. Surveys as a Complementary Method for Web Log Analysis -- 4. Watching the Web: An Ontological and Epistemological Critique of Web-Traffic Measurement -- 5. Privacy Concerns for Web...

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Performance analysis of keyword advertising campaign using gender-brand effect of search queries

Mukherjee, Partha; Jansen, Bernard J. - In: Electronic commerce research and applications 13 (2014) 2, pp. 139-149

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Forecasting the nearly unforecastable : why aren't airline bookings adhering to the prediction algorithm?

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How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

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Persona preparedness : a survey instrument for measuring the organizational readiness for deploying personas

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Creating and detecting fake reviews of online products

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Do players communicate differently depending on the champion played? : exploring the Proteus effect in League of Legends

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