Trademarks protecting the brand name and associations are crucial in a brand's strategy, but little is known about the factors that determine a trademark's prolongation. To explain the prolongation of trademarks, the research estimated a multilevel hazard model accounting for trademark...

This paper investigates the relationships between firm organization attributes, namely a structure á la Chandler, and their inward looking or “exploitation” attitude in R&D and innovation. We argue that because of sunk costs and learning processes an inward looking behavior is a consequence...

This paper aims to analyze the role of multinational corporations (MNCs) in the development of the software industry in these countries. The study is centred on software production and IT-related services - software development, chip design and electronic devices design, computer and Internet...

This paper employs an original dataset for 146 US metropolitan areas to test some propositions that characterize two different models of organizing firms and industries: the managerial firm, epitomized by the work of Alfred Chandler, and the entrepreneurial system, recently highlighted by many...

India, Ireland and Israel have experienced a high growth in the software industry especially during the 1990s. This paper aims to analyze the role of multinational corporations (MNCs) in the development of the software industry in these countries. The study is centred on software production and...

This paper analyses the association between inter-firm collaborative agreements and the technological capabilities of the largest European electronics firms between 1984 and 1997. To this purpose we collected information about 2,240 R&D agreements sponsored by the EU and 1,970 non sponsored...

This timely and much-needed Handbook reconsiders an old topic from a fresh perspective, raising a number of new, interesting and worthwhile issues in the wake of ten years of globalization. This comprehensive analysis illustrates that old-style industrial policies whereby the government directly...

We analyze product and marketing actions and their consequences on firm competitive outcomes. These actions are investigates in relative terms compared to a firmÕs direct competitors. Our results shed new light on how a firmÕs choices regarding product portfolio and marketing postures affect...