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Global business practices : adapting for success

Schuster, Camille P.; Copeland, Michael J. - 2006

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003321113

Cross-cultural marketing insights

Schuster, Camille P. - In: Handbook on cross-cultural marketing, (pp. 9-19). 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013459177

Market segmentation practices of exporting companies

Schuster, Camille P. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 95-102

Persistent link: https://ebvufind01.dmz1.zbw.eu/10001047533

The consumer ... or else! : Consumer-centric business paradigms

Schuster, Camille P.; Dufek, Donald F. - 2004

Persistent link: https://ebvufind01.dmz1.zbw.eu/10001783696

Government, law and structure : where is transparency and what does it mean for marketing strategy?

Schuster, Camille P.; Harris, Phil - In: International journal of business excellence 2 (2009) 3/4, pp. 301-316

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003879593

Preparing students to use marketing technology for decision-making

Schuster, Camille P. - In: Global perspectives on contemporary marketing education, (pp. 162-173). 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011483102

Newer insights into marketing : cross-cultural and cross-national perspectives

Schuster, Camille P. (ed.); Harris, Phil (ed.) - 2016 - First issued in paperback

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011564163

Examining culture from both sides of the pond

Harris, Phil; Schuster, Camille P. - In: Newer insights into marketing : cross-cultural and …, (pp. 1-8). 2016

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011584104

The Consumer . . . or Else! : Consumer-Centric Business Paradigms

Dufek, Donald F. - 2011

Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. In the past, power struggles raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012678016

Handbook on cross-cultural marketing

Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020

Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012294228