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Evaluation context's role in driving positive word-of-mouth intentions

Wien, Anders Hauge; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 504-513

Persistent link: https://www.econbiz.de/10009690918

Producing word of mouth : a matter of self-confidence? : investigating a dual effect of consumer self-confidence on WOM

Wien, Anders Hauge; Olsen, Svein O. - In: Australasian marketing journal 25 (2017) 1, pp. 38-45

Persistent link: https://www.econbiz.de/10011782251

Evaluation context's role in driving positive word‐of‐mouth intentions

Wien, Anders Hauge; Olsen, Svein Ottar - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 504-513

Persistent link: https://www.econbiz.de/10010050009

Driftsundersokelser i rekeindustrien, 1983

Olsen, Svein O. - 1984

Persistent link: https://www.econbiz.de/10000705800

Multientity scaling and the consistency of country-of-origin attitudes

Olsen, Svein O.; Olsson, Ulf H. - In: Journal of international business studies : JIBS ; an … 33 (2002) 1, pp. 149-167

This study was particularly designed to respond to Jaffe and Nebenzahl's (1984) suggestion to test whether and how entity-based and attribute-based semantic differential scaling formats could predict purchasing behaviour within a country-of-origin setting. The study includes recent research on...

Persistent link: https://www.econbiz.de/10001679292

Food risk and knowledge in the satisfaction-repurchase loyalty relationship

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 521-536

Persistent link: https://www.econbiz.de/10003905844

The role of satisfaction, norms and conflict in families' eating behaviour

Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181

Persistent link: https://www.econbiz.de/10008650634

Ambivalence and involvement in the satisfaction-repurchase loyalty relationship

Ho Huy Tuu; Olsen, Svein O. - In: Australasian marketing journal 18 (2010) 3, pp. 151-158

Persistent link: https://www.econbiz.de/10008653807

Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 78-101

Persistent link: https://www.econbiz.de/10009492369

Retail attributes' differential effects on utilitarian versus hedonic shopping value

Olsen, Svein O.; Skallerud, Kåre - In: The journal of consumer marketing 28 (2011) 7, pp. 532-539

Persistent link: https://www.econbiz.de/10009407493

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