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The effect of past behavior on variety seeking : automatic and deliberative influences
Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10003958589
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862
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The role of bolstering and counterarguing mind-sets in persuasion
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10009501081
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Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Briley, Donnel A.; Shrum, L. J.; Wyer, Robert S. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 112-118
Persistent link: https://www.econbiz.de/10009774925
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Consumers' reactions to a celebrity endorser scandal
Fong, Candy P. S.; Wyer, Robert S. - In: Psychology & marketing 29 (2012) 11, pp. 885-896
Persistent link: https://www.econbiz.de/10009664852
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Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
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Content and process priming : a review
Janiszewski, Chris A.; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10010359874
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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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A dynamic view of cultural influence : a review
Briley, Donnel; Wyer, Robert S.; Li, En - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
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Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 381-392
Persistent link: https://www.econbiz.de/10008988434