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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets

Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251

Persistent link: https://www.econbiz.de/10011505039

A data mining framework for targeted category promotions

Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358

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Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred A.; Fearne, Andrew P.; Duffy, Rachel; … - 2013

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Exploring small area demand for grocery retailers in tourist areas

Newing, Andy; Clarke, Graham P.; Clarke, Martin - In: Tourism economics : the business and finance of tourism … 20 (2014) 2, pp. 407-427

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Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains

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The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866