<i> Marketing integrato e offerta di servizi localizzata. Il caso della rete dei musei scientifici fiorentini </i> (di Simone Guercini) - ABSTRACT: Questo articolo propone i risultati di uno studio sul potenziale di mercato, le condizioni di economicità e le politiche di marketing per una rete di...

Purpose The purpose of this paper is to study the role of the actors (especially firms) in interactions between contexts defined as “innovation ecosystems.” Design/methodology/approach The paper presents a conceptual framework. A review of the literature to frame the concepts of innovation...

Purpose – The purpose of this paper is to propose evidence on the role of serendipity in business relationship. It concerns the understanding of the unplanned development of the relationship and the opportunities that may arise from taking serendipity as a “shaping” factor of relationship...

Purpose The purpose of this paper is to examine the issue of “formalization” in business networks as an instrument of industrial policy. Formalization in business networks is not a debated topic but it can affect organizational and inter-organizational dynamics considerably. The aim of the...

Purpose – The purpose of this paper is to discuss the changes of the Italian textile district of Prato, considered an exemplary case of the industrial district (ID) model, using a business network perspective. The “Black Swan” metaphor is used to address the changes in the Prato textile...