The purpose of this article was to demonstrate and highlight to industry practitioners that the Generation X group constitutes a significant proportion of their cellar door visitors and hence wine tourists. As actual numbers are hard to argue away, it was concluded that there is indeed a ‘love...

In this exploratory study, perspectives were sought regarding a range of factors, namely demographic anchor, plus influencing and consumption variables that impact upon the wine buying decision making and the consumption of consumers. Specific attention was given to the consumer's family...

As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers, there is a greater need to understand wine consumer values, consumption patterns and profiles. This research recognises that lifestyle is inextricably linked to values and the...

This study facilitates a better understanding of the socio-demographics and consumption dynamics of wine consumers using the retailing ‘platform’ of the winery tasting room with them as visitors to it in a wine region environment. The overall aim was to gain some insights on gender and age...

This exploratory study provides insights into the consumer behavior characteristics and consumption dynamics of Japanese wine consumers, explores the validity of existing generic consumer segmentation of the Japanese market, and considers its suitability to predict wine-purchasing behavior. The...

Wine tourism has emerged as a strong and growing area of special-interest tourism in ‘New World’ wine countries in particular, and represents an increasinglysignificant component of the regional and rural tourism products of these countries. The development of wine routes throughout Europe,...

Purpose- There has been no significant research undertaken in the Japanese market on wine knowledge level and its relationship with brand loyalty and preference for specific country-of-origin (COO) wine brands. This exploratory study seeks to investigate these aspects and how wine knowledge is...

Most wine tourists and visitors to wine regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit wine regions in order to have wine-related experiences. An exploratory wine tourism research study in the Coonawarra and McLaren Vale wine regions in South Australia...

Wine is particularly suited to various dimensions of the internet and hence creating a brand image that will attract and retain consumers is the conundrum of the online wine retailers. This article outlines the findings of a primary ‘field' research study with a final sample size of 1377 using...

This study conceptualizes the winescape framework using a wine region's image as perceived by wine tourists, in the process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories. Using an a priori approach, it identifies the winescape construct...