The sensory preferences for white wines of three consumer groups selected for their differences in wine consumption habits and attitudes toward wines were investigated. A stepwise screening of the wines was used to ensure an objective selection based solely on perceived sensory characteristics...

The era of regional branding has finally dawned for the Australian wine industry. It is a topic that continues to generate much debate and as the domestic and key export markets mature should be seen as a logical step to add texture and richness to the existing marketing tiers of ‘Wine Brand...

Purpose- The purpose of this paper is to discern the intra-regional visitation patterns of wine tourists. Exploratory research was conducted in two branded wine regions, to conceptualise the spatial movement of wine tourists in a theoretical construct. Design/methodology/approach- Information...

Purpose- The overall aim of this study is to examine the regional brand image of selected California wine regions and the effect of that image on consumers’ quality perceptions when included on wine labels. It also seeks to examine the importance of regional brand image with respect to...

Purpose- The purpose of this paper is to explore different levels of place-based marketing in the form of region of origin strategies used by wineries in their branding efforts. The overall aim is to obtain insights into wine consumer dynamics such as product involvement level, consumption...

Purpose The purpose of this study is to examine branding consistency for wine labels. The front label on wine bottles is important for identifying the brand and aiding purchase. Many brands are part of brand families, with the sub-brands linked to the overall brand family. This research provides...