Word-of-mouth communication (WOM) is indeed a powerful force in convincing people to visit a specific cellar door and wine region. Whereas its value cannot be overemphasised, it should always be remembered that WOM is a two-way street in that negative WOM will reach and probably influence, many...

Purpose – The purpose of this exploratory study is to identify how consumers’ involvement with wine as a product impacts upon their on-premise behaviour, with special focus on the BYOB (bring-your-own-bottle) behaviour aspect. Design/methodology/approach – Data are collected through the...

This study investigated the source(s) of information people (n=976) used when deciding to embark on a wine tourism excursion by visiting winery tasting rooms in a Canadian wine region environment. The overall aim was to establish whether there are differences between local and international...