chapter 1 A basis for a distinctive personality in the public relations realm: the corporate persona -- chapter 2 The corporation as person: four perspectives -- chapter 3 The corporate persona and industry: the National Association of Manufacturers walks with you -- chapter 4 PR News: public...

Purpose This study is concerned with the dynamics of the internal communications at Netflix following the release of The Closer and the public debate that followed, testing Netflix's long-standing reputation for promoting diverse content and supporting a progressive organizational culture....

Purpose – The aim of this work is to explore Edward L. Bernays' early evolution in thought concerning the rationale for public relations and to briefly discuss how these emergent ideological concepts have proven foundational for contemporary public relations. Design/methodology/approach –...

Purpose – This brief essay aims to introduce public relations historians to PRimary Source, a new search tool designed to help them, their students, and public relations professionals locate archives and manuscript collections relevant to the field. Design/methodology/approach – The article...