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An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses

Koçaş, Cenk; Dogerlioglu-Demir, Kivilcim - In: Marketing Letters 25 (2014) 2, pp. 139-152

Extant literature on anchoring demonstrates that priming affects willingness-to-pay (WTP), but it mainly focuses on average WTP values, neglecting the aggregate effects of priming on WTP distributions. In this research, we argue that when priming is in effect, WTP distribution rather than the...

Persistent link: https://www.econbiz.de/10010989699

Gracefully yours : would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?

Dogerlioglu-Demir, Kivilcim; Ng, Andy H.; Koçaş, Cenk - In: Journal of retailing and consumer services 75 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014372547

Seemingly incidental anchoring : the effect of incidental environmental anchors on consumers’ willingness to pay

Dogerlioglu-Demir, Kivilcim; Koçaş, Cenk - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 607-618

Persistent link: https://www.econbiz.de/10011399141

The 1 in 1,000,000 : context effects of how numbers cue different kinds of incidental environmental anchoring in marketing communications

Koçaş, Cenk; Dogerlioglu-Demir, Kivilcim - In: Journal of business research : JBR 109 (2020), pp. 536-544

Persistent link: https://www.econbiz.de/10012238114

The role of presentation order in consumer choice : the abrupt disparity effect

Dogerlioglu-Demir, Kivilcim; Koçaş, Cenk; Aksoy, … - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 251-268

Persistent link: https://www.econbiz.de/10014333927

Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions

Dogerlioglu-Demir, Kivilcim; Akpinar, Ezgi; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209663

Finding robust timetables for project presentations of student teams

Akkan, Can; Külünk, M. Erdem; Koçaş, Cenk - In: European journal of operational research : EJOR 249 (2016) 2, pp. 560-576

Persistent link: https://www.econbiz.de/10011436761

Global vs local brand perceptions among Thais and Turks

Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 667-684

Persistent link: https://www.econbiz.de/10009801972

Global vs local brand perceptions among Thais and Turks

Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S. - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 667-683

Persistent link: https://www.econbiz.de/10009408751

Value integration effects on evaluations of retro brands

Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S.; … - In: Journal of business research : JBR 77 (2017), pp. 124-130

Persistent link: https://www.econbiz.de/10011729902