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A structural approach to examine the quality attributes of e-shopping malls using the Kano model

Oh, Jong-Chul; Yoon, Sung-Joon; Park, Byung-il - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 305-328

Persistent link: https://www.econbiz.de/10009846264

A structural approach to examine the quality attributes of e-shopping malls using the Kano model

Oh, Jong-chul; Yoon, Sung-joon; Park, Byung-il - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 305-327

Persistent link: https://www.econbiz.de/10009548752

A cross-national validation of a new retail customer equity model

Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664

Persistent link: https://www.econbiz.de/10011640304

A social network approach to the influences of shopping experiences on e-WOM

Yoon, Sung-joon - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 213-223

Persistent link: https://www.econbiz.de/10010058122

Antecedents and consequences of in-store experiences based on an experiential typology

Yoon, Sung-joon - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 693-714

Persistent link: https://www.econbiz.de/10009764021

A social network approach to the influences of shopping experiences on e-WOM

Yoon, Sung-joon - In: Journal of electronic commerce research : JECR 13 (2012) 3, pp. 213-223

Persistent link: https://www.econbiz.de/10009672212

Social-cultural-psychological perspectives on future word-of-mouth research

Yoon, Sung-Joon - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 166-174

Persistent link: https://www.econbiz.de/10011891432

The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention : the important role of the CSR image

Lee, Eun-Mi; Yoon, Sung-Joon - In: Social Responsibility Journal 14 (2018) 4, pp. 753-763

Purpose: The purpose of this paper is to examine whether the corporate social responsibility (CSR) image of a firm is influenced by consumer citizenship and the consumer’s involvement in CSR and the extent to which this affects purchase intention. Design/methodology/approach: A total of 304...

Persistent link: https://www.econbiz.de/10012080386

Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media

Yoon, Sung-Joon; Kim, Joo-Ho - In: Journal of advertising research 41 (2001) 6, pp. 58-60

Persistent link: https://www.econbiz.de/10006510578

The new approach to assessing the marketing effectiveness of Korean firms

Yoon, Sung-Joon; Kim, Jun-Hwan - In: Asia Pacific journal of management : APJM ; a … 16 (1999) 2, pp. 193-212

Persistent link: https://www.econbiz.de/10006388901