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Consumer behaviour
23
Konsumentenverhalten
22
Sports marketing
13
Sportmarketing
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Sports
11
Sport
10
Sponsoring
9
Sponsorship
9
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7
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Kwak, Dae Hee
40
Kwon, Youngbum
10
Lee, Joon Sung
9
Kim, Ki Tak
7
Cornwell, T. Bettina
5
Kim, Yu Kyoum
5
McDaniel, Stephen R.
4
Park, Youngho
3
Chang, Yonghwan
2
Hirt, Edward R.
2
Jang, Wonseok
2
Ko, Yong Jae
2
Lim, Choong Hoon
2
Mahan, Joseph
2
Pradhan, Sean
2
Asada, Akira
1
Babiak, Katherine
1
Babiak, Kathy
1
Bagozzi, Richard P.
1
Braunstein-Minkove, Jessica
1
Chan-Olmsted, Sylvia M.
1
Cho, Sungho
1
Clavio, Galen E.
1
DeGaris, Laurence
1
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1
Hee Kwak, Dae
1
Humphreys, Michael S.
1
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1
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1
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1
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1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
8
European Sport management quarterly : ESMQ
5
International Journal of Sports Marketing and Sponsorship
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
International journal of sport management and marketing : IJSMM
2
Journal of management & organization : journal of Australian and New Zealand Academy of Management
2
Management decision : MD
2
International Gambling Studies
1
Journal of Global Scholars of Marketing Science
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Management Decision
1
Sport management review
1
The journal of product & brand management
1
The sports business in the Pacific Rim : economics and policy
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ECONIS (ZBW)
33
Other ZBW resources
6
OLC EcoSci
4
RePEc
2
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1
Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions
Kwak, Dae Hee
;
Kwon, Youngbum
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 348-358
Persistent link: https://www.econbiz.de/10011570920
Saved in:
2
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
3
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
4
Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee
;
Lee, Joon Sung
;
Kwon, Youngbum
;
Babiak, …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
Saved in:
5
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
6
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee
;
Kim, Yu Kyoum
;
Hirt, Edward R.
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
Saved in:
7
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
8
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
9
Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee
;
Clavio, Galen E.
;
Eagleman, Andrea N.
; …
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
Saved in:
10
The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak
;
Kwak, Dae Hee
;
Kim, Yu Kyoum
- In:
Journal of management & organization : journal of …
16
(
2010
)
4
,
pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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