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Collective forms of resistance : the transformative power of moderate communities : evidence from the BookCrossing case

Dalli, Daniele; Corciolani, Matteo - In: International journal of market research : JMRS ; the … 50 (2008) 6, pp. 757-775

Persistent link: https://www.econbiz.de/10003781951

Gift-giving, sharing and commodity exchange at Bookcrossing.com : new insights from a qualitative analysis

Corciolani, Matteo; Dalli, Daniele - In: Management Decision 52 (2014) 4, pp. 755-776

Purpose – Through an empirical analysis of a consumption community, the purpose of this paper is to demonstrate that the theories of gift-giving, sharing and commodity exchange should not be kept separated but integrated into a unifying model. Design/methodology/approach – The paper provides...

Persistent link: https://www.econbiz.de/10014935259

Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case

Corciolani, Matteo - In: International marketing review 41 (2024) 6, pp. 1161-1189

Persistent link: https://www.econbiz.de/10015202379

How do authenticity dreamas develop? : an analysis fo afterhours fans' responses to the band's participation in the Sanremo music festival

Corciolani, Matteo - In: Marketing theory 14 (2014) 2, pp. 185-206

Persistent link: https://www.econbiz.de/10010462046

The journey so far

Dalli, Daniele - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 369-370

Persistent link: https://www.econbiz.de/10015188301

Consumers and consumption : from individual, to collective, and beyond

Dalli, Daniele - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 1-4

Persistent link: https://www.econbiz.de/10012583865

Marketing perspectives on the country of origin

Dalli, Daniele - In: National brands and global markets : an historical …, (pp. 24-45). 2023

Persistent link: https://www.econbiz.de/10014433540

L’effetto dell’autenticità della marca sull’attaccamento alla marca e sul senso di distinzione sociale avvertito dai consumatori

Corciolani, Matteo; Santanelli, Mariarita - In: MERCATI E COMPETITIVITÀ 2014/1 (2014) 1, pp. 37-59

Gli autori analizzano quattro diverse dimensioni del costrutto dell’autenticità (due tipologie di indicalità e due tipologie di iconicità) che risultano importanti nel consumo di musica. Grazie a un esperimento svolto su un campione di 233 rispondenti, dimostrano che tali dimensioni...

Persistent link: https://www.econbiz.de/10010812022

Being reassuring about the past while promising a better future : how companies frame temporal focus in social responsibility reporting

Tuan, Annamaria; Corciolani, Matteo; Giuliani, Elisa - In: Business & society 63 (2024) 3, pp. 626-667

Persistent link: https://www.econbiz.de/10014577763

Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company

Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633

Persistent link: https://www.econbiz.de/10012178416