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The social supply chain and the future high street

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Unleashing corporate communications via social media : a UK study of brand management and conversations with customers

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The social supply chain and the future high street

Fletcher, Gordon; Greenhill, Anita; Griffiths, Marie; … - In: Supply Chain Management: An International Journal 21 (2016) 1, pp. 78-91

Purpose – The purpose of this paper is to examine how independent social and commercial activities have developed in response to the perceived decline in the UK High Street and in response to the challenges of increasing digital retailing opportunities. This examination is undertaken through...

Persistent link: https://www.econbiz.de/10015009034