Narrow search
Showing 1 - 7 of 7
Cover Image
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Cover Image
Beavers, Bubbles, Bees, and Moths: An Examination of Animated Spokescharacters in DTC Prescription-Drug Advertisements and Websites
Pashupati, Kartik - In: Journal of advertising research 49 (2009) 3, pp. 373
Persistent link: https://www.econbiz.de/10008324219
Cover Image
Web banner ads in online newspapers: A cross-national comparison of India and Korea
Pashupati, Kartik; Lee, Jeng Hoon - In: International journal of advertising : the quarterly … 22 (2003) 4, pp. 531-564
Persistent link: https://www.econbiz.de/10008117869
Cover Image
Corporate Advertising as Inoculation Against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects
Pashupati, Kartik; Arpan, Laura; Nikolaev, Alexandre - In: Journal of current issues and research in advertising : … 24 (2002) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10008118615
Cover Image
"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect
Pashupati, Kartik - In: Psychology & marketing 20 (2003) 11, pp. 1017
Persistent link: https://www.econbiz.de/10006967164
Cover Image
Online privacy : consumer concerns and technological competence
Raman, Pushkala; Pashupati, Kartik - 2005
Persistent link: https://www.econbiz.de/10003297625
Cover Image
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10003789762