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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei; Griffin, William Glenn - In: The journal of product & brand management 31 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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Ceramic packaging design and brand development : a case study of Jingdezhen
Chen, Yanfei - In: International journal of innovation & sustainable … 18 (2024) 5/6, pp. 577-589
Persistent link: https://www.econbiz.de/10015065193
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All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu; Pandelaere, Mario - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon; Celhay, Franck; Pantin Sohier, Gaëlle - In: Journal of retailing and consumer services 46 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10011980760