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Combinatorial abilities and heuristic behavior in online search environments

Di Caprio, Debora; Santos Arteaga, Francisco Javier - In: Operations research perspectives 8 (2021), pp. 1-10

Consider the problem faced by a decision maker (DM) who must select the order in which to evaluate the unknown alternatives displayed by an online search engine. DMs do not know the distribution of the realizations that result from clicking on an alternative and must therefore account for the...

Persistent link: https://www.econbiz.de/10012435325

Finding the right words : the influence of keyword characteristics on performance of paid search campaigns

Klapdor, Sebastian; Anderl, Eva M.; Wangenheim, Florian von - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 285-301

Persistent link: https://www.econbiz.de/10010470961

The effect of big data on recommendation quality : the example of internet search

Schäfer, Maximilian; Sapi, Geza; Lorincz, Szabolcs - 2018

Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to … empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search …

Persistent link: https://www.econbiz.de/10011809208

The effect of big data on recommendation quality : the example of internet search

Schäfer, Maximilian; Sapi, Geza; Lorincz, Szabolcs - 2018

Persistent link: https://www.econbiz.de/10011815115

A semantic approach for estimating consumer content preferences from online search queries

Liu, Jia; Toubia, Olivier - In: Marketing science 37 (2018) 6, pp. 930-952

Persistent link: https://www.econbiz.de/10011966226

Providing a window of opportunity for converting eStore visitors

Bhatnagar, Amit; Sen, Arun; Sinha, Atish P. - In: Information systems research : ISR 28 (2017) 1, pp. 22-32

Persistent link: https://www.econbiz.de/10011686224

Google, Online Search and Consumer Confusion in Australia

Scardamaglia, Amanda - 2016

The legality of the operation of Google's search engine, and its liability as an Internet intermediary, has been tested …

Persistent link: https://www.econbiz.de/10012995120

Auctioning Keywords in Online Search

Chen, Jianqing; Liu, De; Whinston, Andrew B. - 2014

Keyword advertising, or "sponsored links" that appear alongside online search results or other online content, has grown into a multibillion-dollar market. Providers of keyword advertising, such as Google and Yahoo!, profit by auctioning keywords to advertisers. One issue of increasing...

Persistent link: https://www.econbiz.de/10014058471

Direct-to-consumer advertising and online search

Chesnes, Matthew; Jin, Ginger Zhe - In: Information economics and policy : IEP 46 (2019), pp. 1-22

Persistent link: https://www.econbiz.de/10012301759

Construal matching in online search : applying text analysis to illuminate the consumer decision journey

Humphreys, Ashlee; Isaac, Mathew S.; Wang, Rebecca Jen-Hui - In: Journal of marketing research 58 (2021) 6, pp. 1101-1119

Persistent link: https://www.econbiz.de/10012794316