This paper reports on a field study of strategy making in one organization facing an industry crisis. In a comparison of five strategy projects, we observed that organizational participants struggled with competing interpretations of what might emerge in the future, what was currently at stake,...

Prologue : the corporation in society -- Creative destruction redux : how stakeholder needs create performance trade-offs -- You've got to walk before you can run : knowing your trade-offs (mode 1) -- Is there a win-win? : the search for shared value -- Getting stuck in the business case, or,...