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Measuring market orientation, innovative marketing strategies and performance : evidence from the Malaysian agro-food manufacturers

Nitty Hirawaty Kamarulzaman; Khairuddin, Nurul Hasyima; … - In: Journal of Agribusiness in Developing and Emerging Economies (2021)

Purpose: This paper aims to investigate the relationship between market orientation and innovative marketing strategies and the effect of innovative marketing strategies on the performance of agro-food manufacturers. ...

Persistent link: https://www.econbiz.de/10012812035

An investigation of adoption intention of halal traceability system among food SMEs

Nitty Hirawaty Kamarulzaman; Nur Aminin Muhamad; Nawi, … - In: Journal of Islamic marketing 13 (2022) 9, pp. 1872-1900

Persistent link: https://www.econbiz.de/10013286508

Role of biopesticides in developing a sustainable vegetable industry in Malaysia

Nitty Hirawaty Kamarulzaman; Mazlan, Norida; Rajendran, … - In: International journal of green economics 6 (2012) 3, pp. 243-259

Persistent link: https://www.econbiz.de/10009687987

Consumers' preferences toward attributes of manufactured halal food products

Mohd Ghazali Mohayidin; Nitty Hirawaty Kamarulzaman - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10010358887

Application of knowledge management systems in Malaysian oil palm plantations' supply chain

Nitty Hirawaty Kamarulzaman; Mohd Ghazali Mohayidin - In: International journal of business and systems research 5 (2011) 1, pp. 104-121

Persistent link: https://www.econbiz.de/10008906497

The importance of supply chain management in positioning and creating brands of agro-based products

Aroop Mukherjee; Nitty Hirawaty Kamarulzaman - In: Cases on branding strategies and product development : …, (pp. 103-131). 2015

Persistent link: https://www.econbiz.de/10010504646

An introduction to sustainable supply chain management and business implications

Vijayan, Gowri; Nitty Hirawaty Kamarulzaman - In: Green supply chain management for sustainable business …, (pp. 27-50). 2017

Persistent link: https://www.econbiz.de/10011526586

Factors affecting the development of long-term relationships among SME entrepreneurs in the Malaysian agro-based industry

Ismail, Zarina; Nawi, Nolila Mohd; Nitty Hirawaty … - In: Journal of international food & agribusiness marketing … 25 (2013), pp. 56-72

Persistent link: https://www.econbiz.de/10010221315

E-procurement adoption in the agro-based sector : a Malaysian perspective

Nitty Hirawaty Kamarulzaman; Aroop Mukherjee; Rashid, … - In: Journal of international food & agribusiness marketing … 25 (2013), pp. 35-55

Persistent link: https://www.econbiz.de/10010221318

A model for the palm oil market in Nigeria : an econometrics approach

Egwuma, Henry; Mad Nasir Shamsudin; Mohamed, Zainalabidin; … - In: International journal of food and agricultural … 4 (2016) 2, pp. 69-85

Persistent link: https://www.econbiz.de/10011558128