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Giving green a second thought: Modeling the value retention of green products in the secondary market

Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of Business Research 68 (2015) 5, pp. 994-1002

Demand for green products continues to grow. This research examines green products’ retention of value and whether new green brands differ from green brand extensions in their ability to retain value amidst technological innovations. Modeling of data from the used car market between 2004 and...

Persistent link: https://www.econbiz.de/10011209104

Value dynamics in the secondary market : how pricing and product lines in the primary market affect value retention

Majid, Kashef Abdul; Russell, Cristel Antonia - In: Journal of business research : JBR 103 (2019), pp. 89-99

Persistent link: https://www.econbiz.de/10012104101

Consumer liability and firm responsiveness : evidence from automobile recalls

Majid, Kashef Abdul; Bapuji, Hari - In: Journal of International Business Policy : JIBP 7 (2024) 3, pp. 337-355

Persistent link: https://www.econbiz.de/10015179662

Expanding the agenda of research on product placement : a commercial intertext

Russell, Cristel Antonia - In: Journal of advertising 48 (2019) 1, pp. 38-48

Persistent link: https://www.econbiz.de/10012201392

ChatGPT, AI advertising, and advertising research and education

Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482

Persistent link: https://www.econbiz.de/10014339293

Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research

Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642

Persistent link: https://www.econbiz.de/10014339497

Selling sustainability : making green advertising more concrete with circular economy message framing

Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65

Persistent link: https://www.econbiz.de/10015194214

Introduction to computational advertising research methodology themed issue : editorial

Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 53 (2024) 5, pp. 639-643

Persistent link: https://www.econbiz.de/10015194425

Brand afterlife : transference to alternate brands following corporate failure

Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267

Persistent link: https://www.econbiz.de/10012002959

When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives

Russell, Cristel Antonia; Hamby, Anne M.; Russell, Dale W. - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 395-411

Persistent link: https://www.econbiz.de/10012004059