M. Notarantonio, Elaine; J. Quigley Jr, Charles - In: Journal of Product & Brand Management 22 (2013) 4, pp. 309-313
identify innovative competitive strategy. Using principles from Clayton Christensen ' s The Innovator ' s Dilemma , KVH … competitive disadvantage to an advantage by examining the market mindset and utilizing disruptive innovation to introduce a new …. Practitioners should recognize the competitive opportunities afforded through “disruptive innovation” strategies. Originality …