This report presents two different control algorithms for adaptive vehicle traction control, which includes wheel slip control, optimal time control, anti-spin acceleration and anti-skid control, and longitudinal platoon control. The two control algorithms are respectively based on adaptive...

How did the 2016 film Deepwater Horizon affect BP's corporate brand? How can a company reliably measure and track its brand for strategic planning purposes? This study provides a practical approach for measuring the effect of external events on a firm's corporate brand. Such a measurement...

Firms devote significant resources to safety-training programs with the aim to mitigate financial loss due to safety incidents and create customer value. From both practical and theoretical perspectives, it is important to know (1) whether safety-training programs mitigate financial loss, so...

Scholars have used the attribute-based model of overall satisfaction extensively in consumer markets. Yet, business-to-business (B2B) firms also strive to improve overall satisfaction and financial performance by improving satisfaction on key attributes. We develop an attribute-based model to...