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Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts

Tainsky, Scott; Kerwin, Shannon; Xu, Jie; Zhou, Yilun - In: Sport management review 17 (2014) 2, pp. 190-204

Persistent link: https://www.econbiz.de/10010382558

Qualifying the game uncertainty effect : a game-level analysis of NFL postseason broadcast ratings

Tainsky, Scott; Xu, Jie; Zhou, Yilun - In: Journal of sports economics 15 (2014) 3, pp. 219-236

Persistent link: https://www.econbiz.de/10010363372

Qualifying the Game Uncertainty Effect

Tainsky, Scott; Xu, Jie; Zhou, Yilun - In: Journal of Sports Economics 15 (2014) 3, pp. 219-236

Much of the past empirical analysis of the Uncertainty of Outcome Hypothesis (UOH) has gauged the responsiveness of attendance to uncertainty in either the Major League Baseball or European football regular season. This study diverges from those studies by examining broadcast ratings for...

Persistent link: https://www.econbiz.de/10011139188

Enhanced brand credibility of American athletes with international teammates

Zhou, Yilun; Tainsky, Scott - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 63-74

Persistent link: https://www.econbiz.de/10011716606

Spillover benefits to local enthusiasm : increases in league-wide interest as a consequence of local sports team competitiveness

Tainsky, Scott; Xu, Jie; Salaga, Steven; Mills, Brian M. - In: Journal of economics & business 74 (2014), pp. 1-10

Persistent link: https://www.econbiz.de/10010421617

A tale of three cities : intra-game ratings in winning, losing, and neutral markets

Xu, Jie; Sung, Hojun; Tainsky, Scott; Mondello, Michael - In: International journal of sport finance 10 (2015) 2, pp. 122-137

Persistent link: https://www.econbiz.de/10011284950

How success and uncertainty compel interest in related goods : playoff probability and out-of-market television viewership in the National Football League

Tainsky, Scott; Xu, Jie; Mills, Brian; Salaga, Steven - In: Review of industrial organization : RIO 48 (2016) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10011438283

Competitive balance and the participation-spectatorship gap in Chinese table tennis

Tainsky, Scott; Xu, Jie; Yang, Qian - In: Applied economics 49 (2017) 3, pp. 263-272

Persistent link: https://www.econbiz.de/10011810596

Gender and television viewership of professional football

Tainsky, Scott; Xu, Jie - In: International journal of sport finance 14 (2019) 2, pp. 71-83

Persistent link: https://www.econbiz.de/10012155494

Conceptualizing theory development in sport management : an introduction

Tainsky, Scott; Kerwin, Shannon; Mason, Daniel - In: Journal of sport management : the official journal of … 39 (2025) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10015330119