-driven innovations ('frugal innovations') from India we investigate how firms can effectively reduce market and technology uncertainty of …

Purpose – The purpose of the present study is to assess India's potential as a lead market for cost‐effective frugal …, whereas developing countries have faced negative country‐of‐origin effects. In the case of India a reversal of this trend may … be observed, for some time. The paper aims to identify factors which are impacting India's emerging role as a …

emerging economies, e.g. India. Both domestic and foreign-owned firms there, in recent years, have produced several … demonstrate that India seems to have emerged as a global hub for low-cost, frugal innovations. In this paper, we seek to …

emerging economies, e.g. India. Both domestic and foreign-owned firms there, in recent years, have produced several … demonstrate that India seems to have emerged as a global hub for low-cost, frugal innovations. In this paper, we seek to …

is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature …

India has emerged as a vibrant and versatile source for cost effective, disruptive innovations of various varieties … that are able to circumvent given environmental constraints in a cost effective way. India's large and enormously young … significant cost reductions. This emergence as a hub for frugal innovations possibly suggests a lead market role for India. On the …

is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature …

is an increasing evidence of lead market tendencies in some emerging economies, e.g. India. We undertake a literature …

India has emerged as a vibrant and versatile source for cost effective, disruptive innovations of various varieties … that are able to circumvent given environmental constraints in a cost effective way. India's large and enormously young … significant cost reductions. This emergence as a hub for frugal innovations possibly suggests a lead market role for India. On the …