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Internet has provided a freeway to organizations from traditional business model to e-commerce to market, advertize, and commerce around the globe. The increasing Internet penetration rates have transformed the e-commerce business model to digital business model, also called eBusiness. It is...
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Purpose-This study examines the interrelationship among restaurant attributes (including food, service, and physical environment), satisfaction and return patronage intentions with a focus on solo diners’ experiences.Design/methodology/approach- A web-based survey was conducted to collect data...
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The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between...
Persistent link: https://www.econbiz.de/10012611910
Purpose Practitioners and researchers are persistently trying to identify critical product/service attributes that generate greater customer satisfaction, which in turn yields multiple positive outcomes for the business. However, traditional measuring of attribute performance does not account...
Persistent link: https://www.econbiz.de/10014763984
Purpose – The purpose of this paper is to address issues of performance optimization through accounting for asymmetric responses of customer satisfaction to different types of product or service attributes: core, facilitating and “green” (eco‐friendly). The primary research inquiry was...
Persistent link: https://www.econbiz.de/10014764540
Purpose The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall experience of travelers using the hotel Web sites. Design/methodology/approach A true-experimental, between-group...
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