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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

Research on collaborative design method for apparel mass customization in the Internet Plus era

Ying, Zhang; Li, Li; Xue, Xing - In: International journal of economics, finance and … 4 (2016) 6, pp. 369-377

Persistent link: https://www.econbiz.de/10011658006

Co-creation and the development of SME designer fashion enterprises

Millspaugh, Jennifer; Kent, Anthony - In: Journal of fashion marketing and management 20 (2016) 3, pp. 322-338

Persistent link: https://www.econbiz.de/10011594914

Antecedents to internet use to collaboratively consume apparel

Johnson, Kim K. P.; Mun, Jung Mee; Chae, Yoori - In: Journal of fashion marketing and management 20 (2016) 4, pp. 370-382

Persistent link: https://www.econbiz.de/10011551690

Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers

Dua, Pallavi; Uddin, S. M. Fatah - In: International journal of electronic business : IJEB 17 (2022) 2, pp. 204-222

Persistent link: https://www.econbiz.de/10013253650

MC 2.0: testing an apparel co-design experience model

Wu, Juanjuan; Kang, Ju-Young M.; Damminga, Cara; Kim, … - In: Journal of Fashion Marketing and Management 19 (2015) 1, pp. 69-86

Purpose – The purpose of this paper is to test an online apparel co-design experience model and to investigate six … towards the co-designed product) of online apparel co-design experience and effects on behavioural intention. Design …/methodology/approach – Female college students ( n =265) were surveyed after an actual online apparel co-design experience in a computer lab and …

Persistent link: https://www.econbiz.de/10014868596

Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88

Persistent link: https://www.econbiz.de/10014315777

Does typicality matter in zero-waste apparel design? : exploring consumers' aesthetic preferences and purchase intentions

Michaelson, Dawn M.; Kim, Boowon; Chattaraman, Veena - In: Journal of fashion marketing and management 29 (2025) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10015323691

Examining consumers' perceptions of a 3D printing integrated apparel : a functional, expressive and aesthetic (FEA) perspective

Cui, Tianyu; Chattaraman, Veena; Sun, Lushan - In: Journal of fashion marketing and management 26 (2022) 2, pp. 266-288

Persistent link: https://www.econbiz.de/10013162353

Adaptable apparel : a sustainable design solution for excess apparel consumption problem

Cao, Huantian; Chang, Rita; Kallal, Jo; Manalo, Grace; … - In: Journal of fashion marketing and management 18 (2014) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10010259705